Well, while today’s class of Marketing was about Pricing
Strategy and the Unilever case in Brazil to prevent another Nirma from
happening there, the class began with discussion about reactions from People
about what they think about the cheap version being launched by APPLE – the 5C.
And suddenly, even though I had not given much thought to it
before, my brain started thinking – APPLE hasn’t really got any technological
innovation in this version of 5S. But, it cannot really afford to damage its
brand image based around innovative premium products.
So, adopt the Attraction Strategy of marketing and introduce
a ugly twin of 5S – the 5C and ensure that by behavioral patterns of
consumers, they will perceive 5S to be technologically superior to 5C and go
for it. So, the evangelists in APPLE are turning into marketing managers after
all.
There were multiple points spoken in the class against and
in favor of this move by APPLE, but I am content with my theory about it :-P
There was also a presentation by IMBA team today, where Eric
discussed by term 3 and the MCH module that starts in October.
So, even before we realize, term 3 is already knocking on
our doors.
What can I say other than ‘bring it on!!’
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