Well, today was all about marketing strategy presentations by our section. We spent the morning preparing for it, making sure that the flow is correct, and the people presenting did their rehearsals.
And then the marathon of marketing strategy presentations began. As it turned out, I could see that there were two distinct types of presentations - ones which are for established companies trying to do offer a new product or go to a new market; and the other from teams with a member or two devising marketing strategy for their own ventures in venture lab.
One notable observation was that apart from one team, I found that all venture lab related projects, were pitching more about their venture or their product and making people familiar with their business model, etc. In fact the questions they were getting were also based on how they will operate and hw they will overcome entry barriers and things which made it look more like a QnA for entrepreneurship class than marketing strategy class. Anyways, that's just me :-)
As for our presentation, despite being 8th in the queue to present, we did a good job I think. Erik also had a unique system for peer evaluation - entire class rated each presentation, except their own, both quantitatively and qualitatively and this feedback will go anonymously to the groups for improvements in their work beyond the course. A good idea I would say.
What I and many others would remember more though was the closing note by Erik, where he made us all stand up first and relax and then told to fold our fingers together. In a while, he told us to change hands and then what we realized that it was actually a little painful to do so. And then, he told us to go back to our usual way of fingers of two hands, and suddenly we felt much more comfortable even more than the original attempt.
And then, he gave the message - this is the extra space that is created by this course, a space of knowledge - use it to your advantage :-)
Well, when I relate the statement to all the work we have done in this one class of just 10 credits, the meaning becomes so clear. We were in our comfort zone and could have stayed so, if the work was supposedly justified for 10 credits - but we were pushed beyond our comfort zone, we came out of our usual self and worked harder, and now when it is all over, and we are all back to our normal life [or will be soon], we have learned so much by that extra load of work we executed - learning as we were doing the work !!
That extra space which we achieved in terms of knowledge expansion is surely going to be a help for a long way ahead !! Great conclusion to a great class :-)
And then the marathon of marketing strategy presentations began. As it turned out, I could see that there were two distinct types of presentations - ones which are for established companies trying to do offer a new product or go to a new market; and the other from teams with a member or two devising marketing strategy for their own ventures in venture lab.
One notable observation was that apart from one team, I found that all venture lab related projects, were pitching more about their venture or their product and making people familiar with their business model, etc. In fact the questions they were getting were also based on how they will operate and hw they will overcome entry barriers and things which made it look more like a QnA for entrepreneurship class than marketing strategy class. Anyways, that's just me :-)
As for our presentation, despite being 8th in the queue to present, we did a good job I think. Erik also had a unique system for peer evaluation - entire class rated each presentation, except their own, both quantitatively and qualitatively and this feedback will go anonymously to the groups for improvements in their work beyond the course. A good idea I would say.
What I and many others would remember more though was the closing note by Erik, where he made us all stand up first and relax and then told to fold our fingers together. In a while, he told us to change hands and then what we realized that it was actually a little painful to do so. And then, he told us to go back to our usual way of fingers of two hands, and suddenly we felt much more comfortable even more than the original attempt.
And then, he gave the message - this is the extra space that is created by this course, a space of knowledge - use it to your advantage :-)
Well, when I relate the statement to all the work we have done in this one class of just 10 credits, the meaning becomes so clear. We were in our comfort zone and could have stayed so, if the work was supposedly justified for 10 credits - but we were pushed beyond our comfort zone, we came out of our usual self and worked harder, and now when it is all over, and we are all back to our normal life [or will be soon], we have learned so much by that extra load of work we executed - learning as we were doing the work !!
That extra space which we achieved in terms of knowledge expansion is surely going to be a help for a long way ahead !! Great conclusion to a great class :-)
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