Monday, December 9, 2013

it IS your problem :-)

Well, the Business Government and Society class today was about Nike and its reaction to the controversy in Indonesia that it recently faced, with regards to the working conditions, and the labor employed. What was going on, was it right - for the company, for the people, for the share holders, how did Nike react and how should it have reacted, what did Reebok do differently, and all other aspects of this discussion today stressed one point - as long as a firm is past of your supply chain, or as long as you own a firm - no matter where it is located, any problem in the firm IS your problem. Shrugging off shoulders is a real bad move when it comes to media attention on issues that are not even critical to your business model, and hence knowing what is critical and not critical and preparing to compromise on non-critical matters early-on is a key to a good media image.

After this interesting class, it was time for studying Country Economics, or shall I say revising all its classes, to be ready for the exam tomorrow.

Our group did meet for marketing strategy report final-final read, and we submitted the 50 pager to Erik once the review was done. But it was a short meeting today, and my major focus is on revising country economics.

I know I will be busy with it for a while tonight, so for those who don't have any exam tomorrow, good night :-)

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