Well, first things first !! This morning began with the Talent Management exam. Prof Monika had structured the exam to reflect more on what we leaned throughout the course through various technical notes and case studies, and how this learning can be transferred to the Mission Hills case which we had for exam, what can be improved, what is good already, and what can be learned from the Mission Hills case itself.
It was a good exam I would say :-)
And then, in the marketing strategy class, we had a case on Colgate-Max Fresh, aiming for a global launch in the US, China and Mexico.
Even while we discussed various factors and aspects of the marketing strategy for these three countries, the part which I would remember the most is probably where the class discussion centered on why they choose the actors/models/celebs that they chose for their ads.
The target, the concept, the message, the adaptation cost, and the decision whether you want the people to remember the model or the message - all these eventually help us decide what actors to chose.
So, all those back in India, if you are wondering why they chose Shahid Kapoor and Genelia for their ad-campaign, or those in US, if you are wondering why they chose Emily Proctor, here's your answer - so that their message is spread by someone who is known to most people through TV or movies or sports, but by someone who is not big enough that people end up remembering only the celeb and forget the message - Instead, these people help to make people remember the message.
Interesting isn't it? From now on, I have a reason to analyze every TV commercial for various factors that we studied today.
Not sure what is better though - to just sit back on the couch and enjoy the commercials while swapping tv channels or to take a pause and try to dig deeper in to each one of them :-P
It was a good exam I would say :-)
And then, in the marketing strategy class, we had a case on Colgate-Max Fresh, aiming for a global launch in the US, China and Mexico.
Even while we discussed various factors and aspects of the marketing strategy for these three countries, the part which I would remember the most is probably where the class discussion centered on why they choose the actors/models/celebs that they chose for their ads.
The target, the concept, the message, the adaptation cost, and the decision whether you want the people to remember the model or the message - all these eventually help us decide what actors to chose.
So, all those back in India, if you are wondering why they chose Shahid Kapoor and Genelia for their ad-campaign, or those in US, if you are wondering why they chose Emily Proctor, here's your answer - so that their message is spread by someone who is known to most people through TV or movies or sports, but by someone who is not big enough that people end up remembering only the celeb and forget the message - Instead, these people help to make people remember the message.
Interesting isn't it? From now on, I have a reason to analyze every TV commercial for various factors that we studied today.
Not sure what is better though - to just sit back on the couch and enjoy the commercials while swapping tv channels or to take a pause and try to dig deeper in to each one of them :-P
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