Well, a session before final presentation for Marketing Strategy and a last session before final exam for Country economic analysis - so, sessions, which elevated the learning experience to a different level, sessions which gave us something beyond the usual theoretical concepts, sessions which discussed what we can use and what to watch for in the coming future :-)
Too abstract right?? Let me elaborate :-)
Today, it was last session by Gayle, and she used it to debrief on the simulation of unknown country analysis that we all did. It was interesting to know the general parameters, a template to analyze economy of any country irrespective of its location, its history and our bias towards it. The anonymity was successful to the extent that one of our economic experts in the class from Egypt ended up selecting to invest in a country, that was revealed to be Israel in final few moments !! Interesting, ain't it?
Anyways, as Gayle said, she wanted us to take away a framework to help us decide in future, whenever we are taking decisions pertaining to investments, start-ups and expansions to any country - and she delivered us that framework today. Another interesting class, I would say :-)
And then, it was last class of marketing strategy by Erik - or rather, last class before we meet one last time for group presentations. Erik today took us away from the usual framework of the C's and the STP and the P's and we discussed the Inbound Marketing concepts, with relation to the HubSpot case.
Interesting case related to application of technology concepts, the web 2.0 and the SEO - all of that combined with marketing strategy aspects of the business :-)
The owners of this firm, and their confidence to create a disruptive technological innovation, was worth knowing and applauding.
And towards the end of this class, Erik gave us a sneak peek into what are the futuristic trends in marketing from the viral social media campaigns to the 'No marketing' campaigns to the Islamic marketing on the rise. Not to forget, the neuro-scientific marketing:-)
As a take-away from this last class, we were advised to keep an eye on these trends and watch out for them to take over the world of marketing as we know it :-)
After two great sessions this morning, spent the afternoon to give finishing touches to the economics group report and submitted it; this was followed by a meeting about my fellowship work and our paper to be presented in the conference next week; and then, after a brief siesta, it is now time to study for tomorrow's negotiation exam.
Buenos Noches Amigos :-)
Too abstract right?? Let me elaborate :-)
Today, it was last session by Gayle, and she used it to debrief on the simulation of unknown country analysis that we all did. It was interesting to know the general parameters, a template to analyze economy of any country irrespective of its location, its history and our bias towards it. The anonymity was successful to the extent that one of our economic experts in the class from Egypt ended up selecting to invest in a country, that was revealed to be Israel in final few moments !! Interesting, ain't it?
Anyways, as Gayle said, she wanted us to take away a framework to help us decide in future, whenever we are taking decisions pertaining to investments, start-ups and expansions to any country - and she delivered us that framework today. Another interesting class, I would say :-)
And then, it was last class of marketing strategy by Erik - or rather, last class before we meet one last time for group presentations. Erik today took us away from the usual framework of the C's and the STP and the P's and we discussed the Inbound Marketing concepts, with relation to the HubSpot case.
Interesting case related to application of technology concepts, the web 2.0 and the SEO - all of that combined with marketing strategy aspects of the business :-)
The owners of this firm, and their confidence to create a disruptive technological innovation, was worth knowing and applauding.
And towards the end of this class, Erik gave us a sneak peek into what are the futuristic trends in marketing from the viral social media campaigns to the 'No marketing' campaigns to the Islamic marketing on the rise. Not to forget, the neuro-scientific marketing:-)
As a take-away from this last class, we were advised to keep an eye on these trends and watch out for them to take over the world of marketing as we know it :-)
After two great sessions this morning, spent the afternoon to give finishing touches to the economics group report and submitted it; this was followed by a meeting about my fellowship work and our paper to be presented in the conference next week; and then, after a brief siesta, it is now time to study for tomorrow's negotiation exam.
Buenos Noches Amigos :-)
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