Well, the Diwali party last night went on until 3 AM, and I slept only at 3:25 AM. As you can imagine, not an ideal sleeping time when the next day is Monday morning.
Yet, thankfully, I could get myself out of the bed and in school on time. Marketing Strategy class today was revision or overview session, discussing the concepts and cases we have seen so far, and tying it all together. We also learned a couple of new frameworks to look at marketing strategy and role of marketing within the organization as such.
What was interesting was that Erik started this class by a quote by Emerson, which basically says if you have something better to offer as a product, then even if you go and stay in the woods, people will make a beaten path to your doors.
And then, we could see how this is a thing of past, as all three cases we discussed so far, were of companies that came up with innovative and better products - but without a proper marketing strategy, they were handicapped anyways.
Erik also introduced the third leg of strategic advantage of customer intimacy - apart from cost and differentiation advantage. My mind got curious about this though, that why is it not taught or even mentioned as part of our Strategy class though and I did speak my mind in class, although I think the question didn't come out exactly as it should. I did get my answer though in form of "which is why it is taught in this course" which kinda stresses the importance of this element.
In BGS class, although I had skimmed through the case yesterday, thanks to the fatigue from last night, I didn't participate much today. The class was interesting though - about how politicians can use companies, specially those carrying a nationality with them, for their advantage, and how can such situations be handled.
the IA-IA-IA framework which was introduced in last class proved useful to understand this case better as well. Jeff also announced that we can now decide about our group projects - this project I think is going to be an interesting one - as we need to apply a theoretical framework and provide solution to some issue, which so far we have been just ignoring to think beyond a daily news about some company or some country.
There was also a session by Career Strategy, where a lady psychiatrist provided us some insights on body language, personalities and tempers of people.
Had a real long siesta in the afternoon to make up for last night's sleep and am back into action now to do the readings for tomorrow :-)
Yet, thankfully, I could get myself out of the bed and in school on time. Marketing Strategy class today was revision or overview session, discussing the concepts and cases we have seen so far, and tying it all together. We also learned a couple of new frameworks to look at marketing strategy and role of marketing within the organization as such.
What was interesting was that Erik started this class by a quote by Emerson, which basically says if you have something better to offer as a product, then even if you go and stay in the woods, people will make a beaten path to your doors.
And then, we could see how this is a thing of past, as all three cases we discussed so far, were of companies that came up with innovative and better products - but without a proper marketing strategy, they were handicapped anyways.
Erik also introduced the third leg of strategic advantage of customer intimacy - apart from cost and differentiation advantage. My mind got curious about this though, that why is it not taught or even mentioned as part of our Strategy class though and I did speak my mind in class, although I think the question didn't come out exactly as it should. I did get my answer though in form of "which is why it is taught in this course" which kinda stresses the importance of this element.
In BGS class, although I had skimmed through the case yesterday, thanks to the fatigue from last night, I didn't participate much today. The class was interesting though - about how politicians can use companies, specially those carrying a nationality with them, for their advantage, and how can such situations be handled.
the IA-IA-IA framework which was introduced in last class proved useful to understand this case better as well. Jeff also announced that we can now decide about our group projects - this project I think is going to be an interesting one - as we need to apply a theoretical framework and provide solution to some issue, which so far we have been just ignoring to think beyond a daily news about some company or some country.
There was also a session by Career Strategy, where a lady psychiatrist provided us some insights on body language, personalities and tempers of people.
Had a real long siesta in the afternoon to make up for last night's sleep and am back into action now to do the readings for tomorrow :-)
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