Bringing the cannibals in family :)

When you are a firm which specializes in a certain product and boast of providing a value, but when the value you provide has a risk of being secondary to something that is slowly becoming a trend of future; when you see that competition is coming up with a product and a marketing budget which can potentially eat your market; can you step up and broaden your installed base, launch an innovative product and ensure your presence in the upcoming tech?

Well, do the numbers and you will know. Today's marketing strategy case was focused on qualitative and a bit more quantitative analysis of various strategic options, given the budget constraints we have and determining the right or the most profitable strategy. And if the strategy to launch new products yourself even though it cannibalises your existing market to some extent is the most profitable option, we should go for it.

In words of Erik, if there are going to be cannibals out there, they better be part of our family :)

Carlos today discussed about how the expected value we get for NPV can be divided into periods of monopoly or competition or can be run through various worst, best and most likely scenarios sensitivity analysis, to determine whether the project is really worth investing in or worth re-investing in.

He also held an extra session for those who are struggling with modeling this afternoon for almost three hours. although I had another work of higher priority, I heard that this session was really good. Feeling a little sad that I missed it. 

Anyways, there is a reason to cheer though. My group this term is going out for Italian dinner tonight, so it is going to be a good night :)