Well, we have the same mix of classes for all three days this week. Looks like some of the teachers are still coming back :-)
Anyways, in marketing class today, we took a look at concepts of segmentation, targeting and positioning, along with a few examples, ranging all the way from coffee to apparels to pregnancy test packets. We also took a quick look at a TEDx video where the guy explained how segmentation became a popular concept after its first use by Prego Pasta Sauce company.
In Managerial Accounting, we did an example on various methods of cost allocation from direct to reciprocal method. This class confirmed the fact that doing our homework is a key aspect of learning here at IE. I say this as although I understood the class perfectly well, I could see around and find at least a few faces, who had no clue what is going on throughout the class. They were still in the holiday mode and had not really prepared for the class. So, a loss in terms of personal studies and learning both!!
In investment analysis class today, Luis was passionately talking about how people tend to ignore justifying their decisions by labeling them "Strategic". We could clearly see that he hates the excuse. "Show me the numbers that justify the value destroyed by the so-called strategic projects" he stressed. Thanks to the fact that I regard him to be one of the best professors we have this term [other name is Rolf, if you are wondering], the arguments he gave stuck in my head, so much that when I was thinking about title of today's post, I could only think of those arguments.
Anyways, after school came back to cook some spicy chicken for my group and then went back to school after a long siesta of 2.5 hours for finishing the preparation for tomorrow's classes.
I guess we are now gradually transforming back into the study mode, which is good considering the upcoming mid-terms next week :-)
Anyways, in marketing class today, we took a look at concepts of segmentation, targeting and positioning, along with a few examples, ranging all the way from coffee to apparels to pregnancy test packets. We also took a quick look at a TEDx video where the guy explained how segmentation became a popular concept after its first use by Prego Pasta Sauce company.
In Managerial Accounting, we did an example on various methods of cost allocation from direct to reciprocal method. This class confirmed the fact that doing our homework is a key aspect of learning here at IE. I say this as although I understood the class perfectly well, I could see around and find at least a few faces, who had no clue what is going on throughout the class. They were still in the holiday mode and had not really prepared for the class. So, a loss in terms of personal studies and learning both!!
In investment analysis class today, Luis was passionately talking about how people tend to ignore justifying their decisions by labeling them "Strategic". We could clearly see that he hates the excuse. "Show me the numbers that justify the value destroyed by the so-called strategic projects" he stressed. Thanks to the fact that I regard him to be one of the best professors we have this term [other name is Rolf, if you are wondering], the arguments he gave stuck in my head, so much that when I was thinking about title of today's post, I could only think of those arguments.
Anyways, after school came back to cook some spicy chicken for my group and then went back to school after a long siesta of 2.5 hours for finishing the preparation for tomorrow's classes.
I guess we are now gradually transforming back into the study mode, which is good considering the upcoming mid-terms next week :-)
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