Well, morning started with a class by Erik for the Aqualisa Quartz case - a innovative product, created with huge expense on R&D, as a newly minted MBA leading the company wanted to shun the complacency developed in this firm and sensed an urgency to bring in new product lines.
We discussed this case from a marketing strategy point of view and at the end of it, saw the measure actually adopted by our protagonist in form of his video that was available. I was surprised that when this innovative product was not selling, they did something very counter-intuitive when it comes to targeting the consumers.
Erik reminded us of how this case can also be looked upon from a change management point of view.
And then after our group meeting, began two sessions on Leadership Vision. Well, our mentor for the session Jill, after introducing herself started talking about overall program structure. Turns out - this is also about how leaders can behave in situations that demand change - how important it is to identify urgency in a timely manner, how important it is to be optimistic about future plans and how important it is to communicate a concrete action plan to all stakeholders.
We looked at a societal case of Martin Luther King as first example and then at a business case of Sony in recent times, and discussed various aspects of leadership vision aspects.
All-in-all, a common theme across all classes of today, and that is something I am always amazed with.
We discussed this case from a marketing strategy point of view and at the end of it, saw the measure actually adopted by our protagonist in form of his video that was available. I was surprised that when this innovative product was not selling, they did something very counter-intuitive when it comes to targeting the consumers.
Erik reminded us of how this case can also be looked upon from a change management point of view.
And then after our group meeting, began two sessions on Leadership Vision. Well, our mentor for the session Jill, after introducing herself started talking about overall program structure. Turns out - this is also about how leaders can behave in situations that demand change - how important it is to identify urgency in a timely manner, how important it is to be optimistic about future plans and how important it is to communicate a concrete action plan to all stakeholders.
We looked at a societal case of Martin Luther King as first example and then at a business case of Sony in recent times, and discussed various aspects of leadership vision aspects.
All-in-all, a common theme across all classes of today, and that is something I am always amazed with.
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